Web Analytics Specialist
Truck Hero Inc.
Accountable for proper integration and tagging with Google Analytics, Google Tag Manager and Facebook for all company websites. Assist in the development analytics strategies that best provide key measures of success and demonstrate value various business units. Design and develop analytic reports for web & digital teams and executive management. Perform ongoing analysis for various company websites and provide key insights and recommendations. Manage testing and optimization including the development of test scripts, test prioritization, test execution and reporting of results. Assist with analytics training at the team & organizational levels. Assist in the nurturing and improvement of the analytics practice. Apply significant knowledge of industry trends and developments to improve service to our stake holders. Continuously educate self around analytics specialties and stay up to date with industry trends. Contribute to thought leadership efforts in support of the analytics practice. Collaborate with Design/UX and Developers project team members to ensure best analytics implementations. Communicate analytics strategy as an input into the analytics implementation requirements to Web Developers. Ensure analytics implementation follows best practices and standards. Participate in QA activities to ensure data integrity. Participate in ongoing data quality monitoring and management.
REQUIREMENTS: Bachelor’s degree required. 5+ years of experience with web analytics. Must have experience with A/B testing. Technical management. Proficient with Google Analytics and Tag Manager. Experience in analytics platforms and tools. Aligning reporting & analysis with business strategy. Experience with mobile app analytics tools and best practices. Analytics implementation at the page/code level Experience in dashboard/data visualization products. Ability to set up and configure custom variables, goals, segments and other configuration types in GA. 1+ years’ experience with testing & optimization, using tools like Optimizely, Adobe Target, Google Experiments or others.
Internal Number: MAR-17-00007
About Truck Hero Inc.
TRUCK HERO Inc., headquartered in Ann Arbor, MI is a fast-growing designer and manufacturer of accessories for pickup trucks. We provide pickup truck owners a wide variety of truck bed covers and accessory options including truck bed covers, truck caps and bed liners. Our products enhance the functionality and aesthetics of pickup trucks and enable you to customize and personalize your pickup with
... innovative products born from high-quality materials, superior engineering and cutting-edge manufacturing. Truck Hero is recognized as one of the leaders by sales in the pickup truck accessory market. Our brands include: Extang, TruXedo, BedRug, UnderCover, Advantage, Retrax, BAK Industries, A.R.E., N-Fab, Husky Liners and Rugged Liners.
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