The Senior Digital Marketing Manager will be responsible for creating and leading the development and execution of effective online customer acquisition, conversion, retention strategies and campaigns in support of SEMA (Specialty Equipment Market  Association).  This includes Search Engine Marketing (SEO/Paid Search), paid social media marketing, mobile marketing, video marketing and analytics/reporting.   RESPONSIBILITIES Lead strategy and development of annual digital marketing plans that support association goals and strategic initiatives. Lead and develop consumer online acquisition, registration, ticketing and check-in programs targeting core segments online, identifying ch